Brand naming
Names that work in English and Chinese, checked for meaning, pronunciation and availability in both markets.
Our services
Look professional and trusted, in both markets.
Your brand is the first thing customers judge. We create brands that look right in Singapore and in China, then get them in front of the right media and audiences.
What's included
What we actually do.
Pick the parts you need, or let us handle all of it.
Logo and visual identity
Logo, colours, fonts and the look of everything you put out, designed so it holds up on a shopfront and on a phone screen.
Brand guidelines
A simple guide your team and suppliers can follow, so your brand looks the same everywhere.
Packaging design
Packaging that stands out on the shelf and meets local labelling needs, in English, Chinese or both.
PR and media relations
Press releases, media pitching and interviews with Singapore and Chinese media, plus a media list that grows with you.
Video, photo and launches
Brand videos, product photos, launch events and a plan for what to say if something goes wrong.
Is this you?
What clients tell us when they call.
If any of these sound familiar, we can help.
“Your logo and website look dated or homemade.”
We refresh the brand so it matches the quality of what you sell.
“You're launching in a new market and need a Chinese or English name.”
We create and check names so they sound right and mean the right thing.
“You have news to share but no media contacts.”
We write the story, pitch it to the right outlets and follow up.
Platforms and tools
Where we work.
- Logo and identity
- Brand guidelines
- Packaging
- Press releases
- Singapore media
- Chinese media
- Video
- Photography
What you get
- Name options with checks
- Logo files for print and screen
- Brand guidelines document
- Press release and media list
- Photo and video assets
How we work
Four simple steps.
Before we start, you know what we'll do, what it costs and how long it takes.
- 01
Talk
We learn about your business, your goals and your budget.
- 02
Plan
You get a written plan and quote before any work starts.
- 03
Build and launch
We do the work and keep you updated as we go.
- 04
Grow
Monthly reports on what's working, and changes based on the numbers.
FAQ
Branding and PR questions.
Didn't find your answer? Just ask us.
How long does a new logo take?
Usually three to five weeks, including a round of options and two rounds of changes.
Can you guarantee press coverage?
No honest agency can. We give your story the best chance by writing it well and pitching it to the right people, and we tell you what came back.
Do you work in both English and Chinese?
Yes. Names, slogans and press materials are written by people who know each language, not machine translated.
Let's talk about branding and PR.
A free 20 minute call. We'll tell you what to do first.
Other services